A newsletter is a digital publication containing valuable information about a business’s recent news, activities, and offerings that is sent regularly to its subscribed audience. This form of content marketing strategy is one of the most significant assets a business or organization should build.
Think about Amazon, Netflix, or Walmart. Their immense databases of customers and potential prospects make these companies so valuable and profitable. And you should consider starting a newsletter for your business for the following reasons:
Grow Your Business Authority
Prospects may have encountered your business on social media or in advertisements and know little about your company. You can showcase everything you want to put across and increase awareness through newsletters. You develop strong brand expertise when regularly delivering information that interests subscribers, answers questions, and solves issues. For a business to succeed, its audience must view it as a credible authority in its space and trust that it offers something of value.
Higher Brand Recall Value
Consistent communication can lead to higher brand recall value. After purchasing a product or service from you, your customers may forget about your company. Consequently, you lose the opportunity to cross-sell or up-sell the same customer. Through newsletters, you can maintain communication, increase engagement, share valuable tips, hacks, and information, and boost sales by adding your products’ links. Most importantly, when your customers discover another business providing the same offerings, they will choose you because they have an emotional connection with your brand.
Sending tailored content based on your customer’s position in the sales funnel is crucial in moving them to the next phase and converting sales. Customers have different needs, interests, and preferences. Depending on your customer’s age, you may have promotions to offer to those who have just subscribed. You can categorize email lists according to demographics, geographical location, and more.
Using purchase histories and business analytics, you can segment your newsletter mailing list and send different versions to your subscribers based on their interests. As a result, you can maximize your newsletters’ efficiency through personalization.
Newsletters Increase Web Traffic
Newsletters offer you the option to provide subscribers with links to access the conveyed information or promotions. Traffic is driven to your website, where potential customers can explore your offerings and purchase what satisfies their needs and wants. Therefore, you can utilize this feature by creating content related to your products and services, discounts, and seasonal offers to motivate people to click the links and get directed to your site. This process will boost your conversion rates.
Ready to Get Started?
A well-crafted newsletter with a targeted mailing list is a highly effective approach to growing your business authority and credibility, igniting higher brand recall value, creating emotional connections with your customers, and increasing your website traffic.
Wondering where to start? Alter New Media can help you build a compelling email marketing strategy to strengthen your brand recognition, inform and persuade prospects to purchase from you and develop a loyal customer base. Contact us today to get started.