Author Archives: alternewmedia

How to Leverage Artificial Intelligence in Marketing

Artificial intelligence has been reshaping the landscape of digital marketing in recent years. AI provides valuable customer behavior insights, automates complex processes and facilitates marketers in decision making. These factors are crucial to accomplish business goals. Components of AI Marketing AI offers ways to bridge the gap between data science and performance. The process of…more

How to Do a Competitive Analysis in Digital Marketing

weaknesses of your competitors to identify opportunities and threats for your business. By understanding the strategies and tactics of your competitors, you can develop a more effective digital marketing plan that will help you stand out in the marketplace. This article will discuss the steps in conducting a competitive analysis in digital marketing. Step 1:…more

Social Media Marketing: What to Expect in 2023

The social media landscape is constantly evolving and representing exciting opportunities for marketers to take advantage of due to the rise of new technology and shift in consumer preferences. As a result, marketers must change their strategic approach and keep up with the latest trends to maximize their results. We have listed some of the…more

5 Ways Influencer Marketing Can Be Beneficial For Crisis Management

PR crisis is an entrepreneur’s biggest nightmare. Negative stories can damage your brand reputation, negatively affect your customers’ trust and lead to declining sales. You need a crisis management plan with specific actions to undertake a challenging situation. Your brand’s crisis response should be on different communication channels.  With their public reach and compelling content,…more

Why Newsletters Are an Effective Way to Boost Your Business

A newsletter is a digital publication containing valuable information about a business’s recent news, activities, and offerings that is sent regularly to its subscribed audience. This form of content marketing strategy is one of the most significant assets a business or organization should build.  Think about Amazon, Netflix, or Walmart. Their immense databases of customers…more

Three challenges that small businesses face on social media and their solutions

Social media is an integral part of any business’s digital marketing plan. Nevertheless, 93% of small business owners report facing various challenges with social media due to their limited time and budget and the increasing complexity of these mediums. In this article, we will look at the most common social media marketing issues that small…more

New Google Ads Performance Max features to implement in your holidays campaign

Are you in the process of planning and executing your Google Ads holiday strategy? Well, you heard it from us first – Google just announced a few updates that can help your business drive website traffic and boost holiday sales. What is a Performance Max campaign? A Google Ads Performance MAX campaign is a goal-based…more

5 Influencers Making a Difference with their Platforms

Ever since the evolution of social media, so many contributors have established a strong following through their dedication to sharing their time and talents that have inspired millions online. These dedicated contributors, known as influencers, have risen by the millions and can be found on nearly every social media platform of every industry, from lifestyle…more

3 Out of the Box Marketing Strategies

Many articles are published online dedicated to growing your small business with the help of digital marketing. Many possess tried and proven methods that have given small companies the leverage they need to succeed within various industries. We ask ourselves, what are the most successful strategies guaranteed for business owners to achieve success? Partner with…more

Digital Marketing to Enhance Brand Awareness

In today’s digital marketing, brand awareness is key. Every day marketers work with clients to ensure that their target audience recognizes their brand name as easily as how they would identify any other brand like Coke, Dial, Band-Aid, or Sticky notes. With so much competition in every industry, companies must continue to be creative on…more