Author Archives: alternewmedia

Should Businesses Follow Ethical Guidelines for AI Use? The PR Council Says ‘Yes’

Artificial intelligence is revolutionizing the communication between businesses and their customers. From chatbots to personalized recommendations, AI often creates more efficient marketing campaigns to target their audiences. However, the increasing usage of AI, bears the question, should businesses follow ethical guidelines?    AI systems have the potential to impact our lives in profound ways, from…more

Nonprofit Marketing – How to Stand Out and Drive Donations

  Addressing societal issues and positively impacting communities is at the heart of what nonprofits do. With the increasing number of nonprofits competing for donor attention, it has become more challenging for them to stand out and drive donations. If you want to develop effective strategies for your nonprofit marketing, get ready to take notes! …more

What Are AI Influencers?

Social media has become an integral part of our lives in today’s digital age. People of all ages spend significant time scrolling through social media feeds, consuming content from sources. As a result, social media has become an essential platform for businesses and entrepreneurs to reach out to their target audiences and promote their products…more

How to Create a Winning Content Strategy

Content marketing has become an increasingly important aspect of digital marketing in recent years. As consumers become more savvy and sophisticated, traditional forms of advertising are becoming less effective, and businesses are turning to content marketing as a way to engage with their audience and drive conversions. In this article, we’ll explore the importance of…more

Event Marketing Strategies: How to Plan and Promote Successful Events

  Hosting events can be an excellent way to promote your brand, generate leads, and build relationships with customers and prospects. However, planning and executing successful events requires careful planning and execution. And we are here to help you! This article will provide several insightful event marketing strategies to help you plan and promote successful…more

Alter New Media – Powering Outer Edge LA’s Media and Community Relationships

Alter New Media has been making waves in the media and marketing industry with its innovative approaches to building strong relationships between brands and their audiences. Recently, ANM handled the media and community partnerships of a unique event: Outer Edge LA.   Outer Edge LA is an experiential celebration of all things at the edge…more

The Benefits of Video Marketing: How to Create Engaging Video Content for Your Business

Video marketing has become an essential component of any successful digital marketing strategy. It is one of the most effective ways to engage with your target audience and increase brand awareness. With the rise of social media and video-sharing platforms, such as YouTube and TikTok, businesses and marketers can now easily reach millions of potential…more

How to Use Customer Data to Improve Engagement and Drive Sales

In today’s digital age, personalization is becoming increasingly important in marketing. Customers seek tailored experiences that cater to their preferences and needs. By leveraging customer data, businesses can improve engagement and drive sales by providing personalized experiences that resonate with their target audience.   Personalization refers to the process of tailoring a customer’s experience based…more

Benefits of a PR Strategy for a Business

In today’s fast-paced and competitive business world, having a solid PR (public relations) strategy is crucial for any company looking to establish a strong brand presence, enhance its reputation, and maintain a positive image in the eyes of its stakeholders. A well-planned and executed PR strategy can help a business in several ways, and in…more

The Role of Micro-Influencers in Influencer Marketing

Influencer marketing has become a ubiquitous part of the marketing landscape nowadays. Brands recognize the power of leveraging the influence of individuals with significant and engaged online followings to reach new customers, boost brand awareness, and drive sales. Influencer marketing campaigns come in all shapes and sizes, but one area that has seen significant growth…more