Starting your own business takes effort, determination, and hard work. The idea of launching and growing your own enterprise is definitely a fascinating and fulfilling journey. However, with so many hungry entrepreneurs and innovators launching their own businesses these days, standing out has never been harder.
Startups have changed traditional marketing by innovating and creating creative new ideas and rule-changing strategies to stand out. Startup marketing, also called growth hacking, is a marketing technique used to determine the most effective ways to grow a business. It involves out-of-the-box thinking that, if effectively executed, increases brand awareness, grows a massive audience, and gains revenue.
Here are the top 5 startup marketing hacks to grow your audience and will make you a “unicorn”:
Free Offers Encourage Buyers
Everybody loves free products! You can provide a gift with every product you sell, give a limited-time discount, hold a “Buy 1 take 1” promo, or a free shipping deal. This will encourage people to buy your product. Influencers with more than 50,000 viewers can also help you reach your target followers and turn them into buyers. Give free trials, services, or samples to your chosen influencers to align with your product’s values and ask them for a review.
Collaborate with other Brands
Partnering with a company can help your brand create noise, gain visibility and expand connections. Co-marketing with the right partner is an effective growth hacking strategy that creates a social media buzz and allows for the acquisition of relevant organic traffic. If you have strong relationships with other entrepreneurs and collaborate with them, you can reach thousands of potential buyers, and it could generate additional sales.
Run Social Media Contests to Skyrocket Growth
Host a contest for your customers and spread the word! Be creative and come up with a prize that is related to your business and excites your audience. Give them something worth sharing over and over again. Have part of the rules of the contest to include following your social media accounts or subscribing to your e-mail newsletter.
Get Viral and Show Off
In this connected world, you should take advantage of the social networking sites, such as Facebook, Instagram, Twitter, and YouTube. These channels will help you generate massive traffic and conversions. Great content and strategically engaging with your target market is the perfect formula for going viral. Create a groundbreaking promotional video with a unique angle or a clever relatable meme.
Offering Perks in Exchange for Referrals
Referral programs with rewards is a simple and the most sustainable approach that yields incredible results. According to a Nielsen research report, 92% of people trust personal recommendations rather than other forms of advertising. Referrals with perks are a great way to spur growth as it allows consumers promote your products for you. Make sure to make it easy for consumers to share your products with others. One way to do this is to create a simple link or online code that can be shared can do the trick!
Are you ready to try these hacks? It pays off to try new hacks that suit your business goals. In a competitive environment, trends change constantly. Always strive for innovation and growth. Monitor how each strategy affects the growth metrics and continue to refine startup marketing methods and tactics in order to transform your startup into the “unicorn” of your niche and dominate the marketplace. Alter New Media specializes in innovative ways to connect with customers and facilitating growth via our marketing strategies. Send us a message at info@alternewmedia.com.
