Startups have changed traditional marketing by innovating and creating creative new ideas and rule-changing strategies to stand out. It involves out-of-the-box thinking that, if effectively executed, increases brand awareness, grows a massive audience, and gains revenue.
In this digital age of bots and automation, it’s easy to overlook the human aspect of your marketing efforts. Building an online community can be a way of injecting a human side to your brand, amidst automation and impersonality.
There’s nothing more exciting and challenging than starting your own business. However, the thrill of getting your idea out there and possibly earning from it is leveled out by the pressure of ensuring it doesn’t fail. After all, there are thousands of other already-established businesses, and new ones trying to enter the game daily. As…more
Everywhere you turn, social platforms are amplifying their video strategy, and with good reason: Statistics show that video is expected to make up 80% of all internet traffic by 2021. Currently, a third of online activity is spent watching video, and over half of that video content is viewed on our mobile phones.
There is just no stopping Instagram. It went from simply being a photo-sharing app to a ubiquitous and effective marketing tool, after being acquired by Facebook. For instance, over the past year, the brand has been focusing heavily on vertical video content in the form of Instagram Stories and IGTV. Instagram Stories currently has 400…more
Influencer marketing has come a long way from its early days. What marketers once dismissed as a trend is now widely accepted. In fact, about 87% of influencer campaigns have a budget of $100,000, and almost 40% of marketers expect to increase their budgets this year. Want to add influencer marketing to your overall mix…more
Instagram is one of the most popular social channels in the world today; it is also one of the most powerful marketing channels, especially for content marketing and engagement. It has achieved rapid growth in 8 years, reaching 1 billion users in June 2018. This is why Instagram has been rolling out new features left…more