Social media is an integral part of any business’s digital marketing plan. Nevertheless, 93% of small business owners report facing various challenges with social media due to their limited time and budget and the increasing complexity of these mediums.
In this article, we will look at the most common social media marketing issues that small businesses encounter and provide you with efficient solutions that you can apply today.
Challenge 1: Limited time
As a small business owner, you are responsible for ensuring effective operational processes, handling accounting and financial reports, and taking care of customer experiences. It translates into fewer hours dedicated to social media content creation and scheduling.
The solution: Design and schedule in advance
The digital world offers a diversity of professional tools that you can use to design your social media posts, structure your aesthetics, and schedule specific posts to specific times and days.
Challenge 2: Choosing the right platforms
There are various social media platforms with potential target audiences that can transform into your customers. Choosing the most convenient and profitable social media channels can be challenging, and sometimes small business owners go for all of them. As a result, you might spread yourself too thin.
The solution: Develop a strategic mindset
Choose a few social media platforms you can focus entirely on to avoid wasting your time and resources. Here are a few tips to keep in mind:
- Who is your target market?
Different audiences use different platforms. Facebook could better fit your business if you aim for older generations. Conversely, if you are marketing toward Gen Z, TikTok is a perfect choice.
- What is your brand identity?
Stay authentic to your brand when selecting the platforms you want to be present on. If your brand is centered more on fun and relatability, then TikTok and YouTube are suitable alternatives. However, you should develop a strong presence on Facebook and LinkedIn if selling products to professional audiences.
- What are your business objectives?
Each social media platform has a particular usage. To develop leadership and expertise, you should consider long-form channels like LinkedIn and Facebook. Furthermore, if your primary goal is making sales, you should consider Pinterest, Instagram, and TikTok, where you can link your products directly.
Challenge 3: What is working?
It’s common for small businesses not to be able to identify what is having results and what is not. Are you getting anywhere with all your effort and the resources you are utilizing?
The Solution: Use analytical insights
Social media platforms come with robust analytics where you can easily track your posts’ progress and success. Ensure to regularly check your posts’ statistics and recognize which has the highest performance. You can use this information to develop a more strategic social media marketing plan and repurpose content that has been performing well to new posts. In this way, you are maximizing your business sales!
Social media marketing is an entire industry, with so many factors playing a role. Nevertheless, you can still achieve successful results for your business. We hope our suggestions help you overcome social media challenges and achieve your business goals.
