Startups have changed traditional marketing by innovating and creating creative new ideas and rule-changing strategies to stand out. It involves out-of-the-box thinking that, if effectively executed, increases brand awareness, grows a massive audience, and gains revenue.
In this digital age of bots and automation, it’s easy to overlook the human aspect of your marketing efforts. Building an online community can be a way of injecting a human side to your brand, amidst automation and impersonality.
There’s nothing more exciting and challenging than starting your own business. However, the thrill of getting your idea out there and possibly earning from it is leveled out by the pressure of ensuring it doesn’t fail. After all, there are thousands of other already-established businesses, and new ones trying to enter the game daily. […]