There’s nothing more exciting and challenging than starting your own business. However, the thrill of getting your idea out there and possibly earning from it is leveled out by the pressure of ensuring it doesn’t fail. After all, there are thousands of other already-established businesses, and new ones trying to enter the game daily. As…more
Everywhere you turn, social platforms are amplifying their video strategy, and with good reason: Statistics show that video is expected to make up 80% of all internet traffic by 2021. Currently, a third of online activity is spent watching video, and over half of that video content is viewed on our mobile phones.
Influencer marketing has come a long way from its early days. What marketers once dismissed as a trend is now widely accepted. In fact, about 87% of influencer campaigns have a budget of $100,000, and almost 40% of marketers expect to increase their budgets this year. Want to add influencer marketing to your overall mix…more