Ever since the evolution of social media, so many contributors have established a strong following through their dedication to sharing their time and talents that have inspired millions online. These dedicated contributors, known as influencers, have risen by the millions and can be found on nearly every social media platform of every industry, from lifestyle to design, beauty, food, photography, and countless others. Through their work, they have become today’s celebrities and everyday superheroes by recommending simple hacks and products that their followers live by to help them get through life’s daily challenges. Below met some of Instagram’s top influencers and how they have made a profound impact within their industries.
Influencer Annette White has over 100k followers on Instagram and counting. She inspires others to live out their true bucket list dreams with the help of her inspiring images of places she’s traveled posted on social media and actively sharing her experiences on her website, bucketlistjourney.net. Annette also shares fun facts on creating a bucket list, money advice, facing your fear, and giving you the proper motivation to go after what you’ve always imagined. Creating consistent and powerful content like this has inspired millions to start their journey and to live their best lives, just like Annette.
In photography, professional photographer Michael Yamashita has more than 1.8 million followers on Instagram. After seeing his work posted on Instagram and his website eastmeetswestfilms.com, he houses films and images created by Yamashita that are simply breathtaking. The gentle and innocent way he captures his nature shots to the truth and evokes images of everyday human beings working their way through life has the audience wanting more from this artist. And continuing to watch him take his journey on National Geographic takes his followers more profoundly into the art and historic world throughout his travels.
Jay Caesar is an artist and entrepreneur who inspires others with his commitment to fashion and photography. His website jaylifeandstyle.com endorses some of the most highly profiled brands like Giorgio Armani, Volvo, and more. The new digital marketing era is all about endorsements like these endorsements.
Marie Kondo is the queen of organization with her book “The Life-Changing Magic of Tidying Up” and the star of her popular Netflix series “Tidying Up with Marie Kondo.” Her ideas and lifestyle hacks have inspired millions by solving their problems with everyday organizational challenges. With over 4 million followers on Instagram, Marie continues to inspire her followers by showing that there is a place for everything and everything in its place. Followers will continue to watch for what solutions Marie will share next. A true superhero for those continuously seeking a solution within the world of clutter and disorganization.
Michelle Phan is one of the most influential online influencers. Phan has a solid following of 1.9 million followers on Instagram, where she continues to feature some of the best makeup tips in the industry. She is popular with her dynamic beauty and makeup tutorials on YouTube. Michelle has endorsed some of the world’s most famous makeup and skincare brands.
Today’s influencers can come in all forms of popularity, no matter which industry. As mentioned, their level of dedication and their work within their respective sectors is imperative. As marketers, it is essential to encourage business owners to harness this talent pool to get their brand names out there and to take advantage of it by tapping into a new audience that can soon become a valuable part of your business.