The Rise of Conscious Consumerism: Why Purposeful Influencers Matter More Than Ever
According to a 2020 study by IBM and the National Retail Federation, nearly 70% of North American and European consumers
July 11, 2024
According to a 2020 study by IBM and the National Retail Federation, nearly 70% of North American and European consumers
The digital landscape is evolving at an unprecedented pace, and one of the most significant shifts we are witnessing is
On June 29, 2024, Pride celebrations in NYC reached new heights with the collaborative sponsorship of Spice NYC: Pride with
As we navigate through 2024, the public relations (PR) landscape continues to evolve rapidly. With new technologies emerging and consumer
Starting a brand from the ground up is an exhilarating journey that combines creativity, strategy, and perseverance. Whether launching a
Content marketing is a great way of building brand awareness, engaging with your audience, and driving conversions. People often think
Elon Musk, the visionary entrepreneur behind companies like SpaceX and Tesla, is known for his unconventional approach to business. Tesla,
In a world where news travels fast, and reputations can change overnight, managing your brand’s image is more crucial than
A few months ago, a major sportswear Adidas brand launched a campaign using augmented reality (AR) that allowed customers to
Influencer marketing has come a long way since its early days. What started with a few celebrities and bloggers endorsing
The metaverse concept has quickly transitioned from science fiction to an exciting reality. As virtual and augmented reality technologies advance,
My First Customer Contact Week -written by Lauren Jones Co-founder of Alter New Media Customer Contact Week Las Vegas 2024
Storytelling is the heartbeat of any successful brand, and in the digital age, it has never been more vital. It’s
Marketing these days is all about authenticity and engagement. As you look for innovative ways to spice up your marketing
Navigating the digital marketing world feels like trying to keep up with the latest TikTok dance trend—it’s fast, fun, and
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