News
Thought leadership, case studies, and perspectives on visibility, media, and emerging technology.
Mission-Driven Founder Feature: Blake Mycoskie of TOMS Shoes – Changing the World One Pair at a Time
Blake Mycoskie, the visionary founder of TOMS Shoes, has built an iconic brand by reshaping how businesses approach social impact.
The Purpose-Driven Marketing Funnel: Creating a Sales Journey Focused on Mission and Impact
A brand with a purpose does more than create products—it creates connections. Today’s consumers want more than just a transactional
Client Spotlight: Dr. Mohammad Aalai Launches Pain Free Lives Clinic to Offer Non-Surgical Pain Solutions in New York City
We are happy to spotlight our client, Dr. Mohammad Aalai, founder of Pain Free Lives. Chronic pain impacts millions of
At the Intersection of Innovation and Community Author, Speaker, and Trainer Melissa Robinson-Winemiller Discusses the Importance of EQ and Empathy
Melissa Robinson-Winemiller, author, speaker, and trainer, stands out for her ability to fuse empathy with effective leadership strategy. With a
Life With Kajsa: Leading Life With Purpose
Kajsa’s journey to launching her coaching and blog platform, Life with Kajsa, began over a decade ago in Los Angeles,
Recap: Nadya Rousseau’s Talk and the Marketing Panel at Be You Brand Live 2024
Be You Brand Live 2024 kicked off with an array of empowering talks, with Nadya Rousseau, founder of Alter New
An Unconventional Night to Remember
At Alter New Media, we believe in the power of innovation and disruption to create meaningful change, and the 3rd
Be You Brand Live! 2024 Day 2 Recap: “Amplify” Saturday, September 28th
As part of Alter New Media, I enjoyed attending the final day of Be You Brand Live 2024, held at
Be You Brand Live! 2024 Day 1 Recap: “Ignite” – Friday, September 27th
As part of Alter New Media, I had the pleasure of attending Day 2 of Be You Brand Live 2024—a
VIP Day Recap: A Transformative Kickoff at Be You Brand Live 2024
The VIP Day of Be You Brand Live 2024 was a transformative experience designed to empower women entrepreneurs to grow
The Power of Strategic Partnerships in PR: How to Collaborate for Mutual Success
Strategic partnerships in PR aren’t just a buzzword—they’re a real game-changer for brands looking to boost their visibility and achieve
5 Content Creation Hacks Every Startup Founder Should Master
Starting a business is a wild ride, isn’t it? Between managing your team, finding funding, and perfecting your product, there’s
A Night of Connection at the Social Networking Pop-Up in Las Vegas: Networking with The Network King
Last night, the atmosphere at Taverna Costera was nothing short of electric as business owners, entrepreneurs, and genuine human beings
Reflecting on “Up Close and Personal”: A Night of Empowerment, Connections, and Finance
This past August 30th, Lauren and I had the privilege of being part of an incredible event at Bottega Exchange—“Up
Empowering Startups and Women Entrepreneurs: Women of Global Change Workshop and 5 things Experts Look for in a Pitch Practice. One Eye-Opening Experience
This past Friday was filled with inspiration and empowerment at Nevada Partners. Lauren Jones and I, Nadya Rousseau of Alter