A blockbuster afternoon of innovation, strategy, community, and impact
LVIMA Board Members and Advisors
Photo Credit Corporate Photographer and Filmographer Jamal Lawson
Las Vegas, NV – July 31, 2025 – The spotlight was on at Myron’s inside The Smith Center for the Performing Arts as the Las Vegas Innovation Marketing Association (LVIMA) hosted Lights, Strategy, Action: Digital Technology & Planning Day. The half-day event blended Hollywood-style energy with marketing innovation, bold creativity, and a commitment to community impact.
Big Ideas on Center Stage
From the moment doors opened at 1:30 p.m., attendees were immersed in the cinematic theme. A custom AI-generated movie trailer created by Ben Laifsky, Hunter Marketing, set the tone, underscoring how storytelling and technology are rapidly converging in the marketing world. Watch the trailer below:
The afternoon’s educational sessions ran from 2:00 to 5:00 p.m., spotlighting bold campaigns, breakthrough technologies, and strategies that are reshaping how brands connect with audiences. The energy stayed high through the evening with a wrap party featuring an open bar and light bites—turning insight into celebration.
Keynote Highlight: Lynn Casey
The day’s keynote featured Lynn Casey, futurist, trend expert, cultural cartographer, and founder of Shine Scout. Known for her ability to “connect the dots before others even know they are there,” Casey delivered a captivating talk on decoding human behavior and anticipating cultural shifts.
With a client roster that includes DreamWorks, Coca-Cola, Xbox, and General Mills, she showed how empathy, data, and narrative can work together to fuel bold creative strategies. Attendees left energized, with new tools for aligning strategy and creativity in an ever-changing media landscape.
Nonprofit Spotlight: Dress for Success Southern Nevada
Lauren Jones, Boutique Supervisor, Lisa Wright, and Nadya Rousseau at the Dress for Success of Southern Nevada table and donation section
Each year, LVIMA uses its platform to spotlight a nonprofit partner. For 2025, the spotlight shone on Dress for Success Southern Nevada, an organization that empowers women to achieve economic independence. Through professional attire, career development, and ongoing support, the nonprofit equips women with both confidence and opportunity.
During the event, Dress for Success representatives shared how their programs break cycles of poverty and open pathways to lasting success. Attendees were encouraged to donate, mentor, and champion the mission.
Lauren Jones, our Alter New Media Co-founder and co-owner, and LVIMA Nonprofit Committee member, reflected:
“When you merge powerful storytelling with actionable strategy, you create opportunities for transformation. Dress for Success embodies empowerment, resilience, and the future we want for our community.”
Nadya Rousseau, our Owner, Founder & CEO of Alter New Media, and LVIMA Nonprofit Committee member, added:
“Community engagement requires intention and consistent action. By uplifting Dress for Success Southern Nevada at The Smith Center, we show how innovation and purpose can move together to create lasting impact.”
Find the board members and advisors here: Board Members & Advisors
Powered by Sponsors
The event was made possible thanks to LVIMA’s partners and sponsors, who ensure these gatherings remain accessible and impactful for the Las Vegas marketing community. Their support fuels not only professional development but also the philanthropic mission of elevating local nonprofits.
Events like Lights, Strategy, Action are made possible by the dedicated support of LVIMA’s partners. While a sponsor list specific to this event wasn’t published, LVIMA’s umbrella of Annual and Event Partners includes:
Crimtan, Kargo, Nexxen, Zeta, Viant, Quantcast, and Ogury.
Their contributions ensure not only that these events remain accessible and enriching—but also that the local marketing community continues to thrive and give back.
Why It Matters
Nadya, Lauren, and Ben Laifsky
Lights, Strategy, Action: Digital Tech & Planning Day wasn’t just another industry event—it was a showcase of what happens when creativity, technology, and community come together. From Ben Laifsky’s AI trailer to Lynn Casey’s visionary keynote and the inspiring work of Dress for Success Southern Nevada, the afternoon proved that Las Vegas’ marketing leaders are committed to more than business success.
They’re building a community where innovation drives impact, and where purpose takes the spotlight alongside strategy.
✨ At The Smith Center, Lights, Strategy, and Action converged—illuminating a future where bold ideas and social good share the same stage.
Make AI Films
For individuals seeking to produce high-level AI-generated films but struggling to secure funding, CineBlock’s disruptive technology could be the solution. CineBlock, an Alter New Media client, is disrupting the movie-making landscape and removing Hollywood gatekeeping from the filmmaker’s experience. Positioned at the intersection of creativity and compliance, CineBlock not only makes cinematic storytelling accessible to everyday creators but also represents a new frontier where tech innovation meets regulatory awareness. As the SEC sharpens its focus on emerging technologies and digital media ventures, CineBlock stands out as a brand navigating these shifts while championing accessibility and entrepreneurship. By lowering barriers to entry, CineBlock is redefining what’s possible in film production—while helping ensure creators can embrace AI responsibly in a rapidly evolving landscape. CineBlock is a SEC registrant and licensed transfer agent.
For Nevada—already a hub for innovation and entertainment—CineBlock represents more than just a tech platform. It embodies the fusion of creativity, entrepreneurship, and disruptive technology that Global Entrepreneurship Week celebrates. By empowering independent creators to produce cinematic experiences without the backing of large studios, CineBlock could help position Nevada as a leader in AI-driven media, sparking new ventures and amplifying the state’s growing reputation as a home for forward-thinking startups.
