The VIP Day of Be You Brand Live 2024 was a transformative experience designed to empower women entrepreneurs to grow their brands and businesses. The dynamic branding expert, brand photographer, event producer, and bestselling author Ati Grinspun hosted this exclusive day with high-level insights, personal growth, and deep connections.
Healthy Start with Celebrate Nutrition
Protein by Celebrate Nutrition
The day started with a health-conscious breakfast sponsored by Nadya Rousseau and Lauren Jones of Alter New Media. It featured delicious protein donut treats from Celebrate Nutrition by Coach Marisol.
Attendees also enjoyed yogurt, assorted fruit, coffee carafes, cream, vegan wraps, sauces, salsas, breakfast bowls, granola bars, chocolate French bread, and egg whites, thus setting the tone for a day focused on nourishment—both for the body and the entrepreneurial spirit.
Powerful Presentations
The morning continued with powerful presentations from leading experts, each offering unique insights into personal growth, financial strategy, and mindset:
Cassidy Arbeli, a multi-millionaire and serial CEO, shares valuable time—and money-saving knowledge. Women insurance agency owners, business strategists, and financial coaches provided practical steps to achieve financial freedom while scaling a business. Cassidy’s session focused on building sustainable wealth and helping entrepreneurs understand how to structure their finances for long-term success. Cassidy turns the buzzword “freedom” into a reality for her clients.
Carmen Paredes, a passionate advocate for holistic wellness, emphasized the importance of integrating health and well-being into one’s business journey. She offered tips on balancing personal health and professional obligations, highlighting that true success is rooted in a healthy body and mind. It’s about thriving, not just surviving.
Nicole Laino, a business and mindset coach, took the stage to discuss the role of mindset, mindfulness, and knowing one’s self and true nature as one builds in entrepreneurship. Her presentation centered on overcoming limiting beliefs and embracing a growth mindset to unlock personal and business potential through human design. This interactive event allowed people to get better acquainted with themselves and their relationship with the world.
Strategic PR by Nadya Rousseau
Nadya Rousseau, founder of Alter New Media, delivered a powerful presentation titled “Strategic PR Starts with You: Three Steps to Build Authority and Visibility as a Transformative CEO.”
Nadya shared three key strategies:
Thought Leadership-Based PR: Position yourself as an expert in your niche by sharing your unique voice and perspective.
Partnership-Based PR: Form strategic collaborations to amplify your reach and impact.
Authority PR: Leverage media placements, speaking engagements, and other opportunities to boost your credibility.
Nadya’s session was filled with actionable insights that motivated attendees to start building their authority and visibility immediately.
Coach Rose Peterson: Health and Wellness Positive Affirmation and Manifestation Exercises
During VIP Day at Be You Brand Live 2024, Coach Rose Peterson delivered an impactful presentation tailored for women over 35, focusing on achieving sustainable weight loss. Rose, an expert in women’s health and fitness, highlighted women’s unique challenges at this stage of life, including hormonal changes and the impact of a busy lifestyle. Her approach goes beyond diet and exercise, emphasizing the importance of self-care, mindset shifts, and practical strategies to maintain physical and emotional well-being.
Rose provided practical tips for integrating healthy habits into daily routines, helping attendees realize that focusing on their health doesn’t have to conflict with their professional ambitions. Her message empowered women to see health as a key part of their overall success, not just in business but in life, making her presentation one of the highlights of the VIP Day.
Kate Sybilrud: Viral Content and Personal Branding
One of the most inspiring talks of the day was given by Kate Sybilrud, a personal branding expert and podcast host. Kate shared her journey of creating viral content and discussed showing her two daughters what’s possible for women in the business world.
Her presentation was not just about strategy but about using personal branding to create a lasting impact and legacy. Kate’s podcast, which covers topics related to branding and leadership, has gained a large following, and her insights on creating viral content resonated deeply with the audience.
Mediterranean Feast by Stephanos Greek and Meditteranean Restaurant
Delicious Greek Salad
As the presentations concluded, attendees were treated to a Mediterranean feast catered by Stephanos, offering an array of flavorful dishes. The meal included rice pilaf, salad, feta cheese, gyros, steak, chicken kebabs, grilled vegetables, baba ganoush, hummus, pita bread, tzatziki, falafel, and tabouleh. This delicious lunch allowed everyone to recharge while networking and reflecting on the morning’s teachings.
Mastermind with Ati Grinspun
In the afternoon, attendees participated in an exclusive mastermind session led by Ati Grinspun. This mastermind brought together some of the most ambitious women in business, who received direct coaching from Ati and collaborated on personal and professional growth strategies. The mastermind offered intimate discussions, allowing VIPs to dive deep into their business challenges and get tailored feedback from their peers and Ati herself.
Closing at the Legacy Club with Champagne
Great views, Champagne, and Booze at the Legacy Club
Views and Brews at the Legacy Club perched atop the Circa in Downtown Las Vegas.
The day ended in style with a celebratory gathering at the Legacy Club atop the Circa casino. VIP attendees enjoyed complimentary champagne while enjoying stunning views of the Las Vegas skyline. This final event was the perfect opportunity to wind down, reflect on the day, and build deeper connections with fellow entrepreneurs. The champagne toast marked the culmination of a day filled with learning, growth, and empowerment.
VIP Inspiration and Transformative Lessons
Day One of Be You Brand Live 2024 was an inspiring and transformational experience. With powerful presentations from experts like Cassidy Arbelli, Carmen Paredes, Nicole Laino, and Kate Sybilrud and coaching from Ati Grinspun and Nadya Rousseau, attendees left with actionable strategies to grow their brands and businesses. The combination of health-focused meals, mastermind discussions, and a luxurious evening at the Legacy Club ensured that every VIP attendee felt empowered and ready to take their business to the next level.
