Team

A storyteller since childhood, Nadya worked as a professional actor and a freelance journalist before pivoting to digital marketing and business development. To date, Nadya has worked with clients ranging from startups, to nationally recognized law firms, to nonprofits, to entertainers and more. Nadya founded impact-based digital marketing agency, Alter New Media in 2016, and has since scaled it to a team of six, seeing an increase in revenue of over 300% in under one year.
Through her storytelling-based strategies, Nadya has successfully taken her clients’ social media reach from non-existent to in the thousands, landing them new customers, partnerships, and revenue. When she’s not working, she can be found seeking out the strongest espresso she can find (but often just ends up at Starbucks).

Derek Gamba was raised and educated in the south before moving to California to pursue professional opportunities. He has worked in various roles in many different creative industries and brings with him a depth of knowledge of the entertainment industry, social media and content creation. Derek has worked for major studios including Sony and Warner Brothers in front of the camera and behind the scenes in the production world. He has also worked professionally in the theatre world, been a published writer, a social media strategist, a red carpet photographer and worked with various companies and influencers doing videography and content creation. Derek is the Influencer Marketing Director at Alter New Media, where he directs and manages brand collaborations with influencers signed to the ANM influencer board and with major influencer aggregators. Derek also mentors influencers and handles pitches for Alter New Media’s PR clients. In his free time, you will probably find him hanging out with his friends and animals while drinking an espresso.

Joyce Gascon is an energetic, creative and exciting individual. With three years of experience in social media management, content marketing, and branding as a social media evaluator and a freelance fashion stylist. She worked with various brands and influencers. On a personal level, she is an avid social media user herself who is always eager to develop her skills and talents. Being part of Alter New Media as an Instagram Growth Specialist has broadened her experience, and exposed her to a number of different businesses. Given her natural flair for digital marketing, she is made for the role and enjoys thinking outside the box.