Be You Brand Live 2024 kicked off with an array of empowering talks, with Nadya Rousseau, founder of Alter New Media, delivering an insightful session on Strategic PR. Her talk, titled “Strategic PR Starts with You: Three Steps to Build Authority and Visibility as a Transformative CEO”, highlighted the importance of leveraging PR to build credibility and thought leadership. Nadya provided actionable strategies on how entrepreneurs can secure media placements, form partnerships, and increase their visibility in a competitive marketplace. Her practical approach left attendees with a clear roadmap for elevating their brand.
The Marketing Panel, which featured industry experts, further deepened the discussion on visibility and branding. Moderated by Nadya, the panel brought together thought leaders such as Ronda Wynn, Alexis Meruelo, Lorraine Lindsey, and Kate Sybilrud. The panelists shared insights on the latest marketing trends, including the power of personal branding, using strategic partnerships, and how to stand out in crowded digital spaces. The conversation was rich with real-world examples and actionable advice, making it a valuable session for entrepreneurs looking to boost their brand visibility and credibility.
Both sessions provided attendees with the tools to become more purpose-driven leaders while authentically and impactfully enhancing their brand’s presence.
