Global Entrepreneurship Week Vegas: Insightful Interview by Elias Benjelloun and Megan Buckley with Alter New Media’s Dynamic Duo: Nadya Rousseau and Lauren Jones
Megan Buckley, AI innovator (Titan Ventures), and entrepreneur digital equity and tech entrepreneur Elias Benjelloun recently sat down with Nadya Rousseau and Lauren Jones, the masterminds behind Alter New Media, to discuss their influential roles in Global Entrepreneurship Week (GEW) Vegas and their success in securing a feature on Yahoo! Finance. Background and Achievements With […]
Global Entreprenuership Week Las Vegas Highlights
Reflecting on the Dynamic Global Entrepreneurship Week Las Vegas Las Vegas, a city known for its vibrant energy and innovation, recently celebrated the Global Entrepreneurship Week (GEW), showcasing a rich tapestry of entrepreneurial spirit. The event, now a part of the city’s illustrious history, brought together business minds from diverse backgrounds and facilitated a […]
Influencer Collaborations: Leveraging PR to Amplify Your Brand’s Reach
Brands, whether big or small, continually seek innovative strategies to elevate their presence and connect with their target audiences. One such strategy that has gained significant traction is influencer partnerships. Influencer partnerships have emerged as a powerful strategy for brands to extend their reach, connect with new audiences, and enhance their reputation. Integrating influencer partnerships […]
How to Use Storytelling Techniques in Copywriting as a Professional Copywriter
Storytelling is not just confined to novels and movies; it is a potent tool that can elevate the effectiveness of your copy and resonate deeply with your audience. Storytelling is a powerful tool in copywriting to increase engagement and drive sales. Stories are emotional, and our emotions drive most of what we do. Therefore, stories […]
Amplifying Social Impact: Leveraging Purposeful Partnerships in Marketing Campaigns
Did you know that the traditional demarcation between nonprofits and for-profit organizations has begun to blur? Both sectors increasingly recognize the potential of collaborating to drive positive change. These purposeful partnerships reshape the business landscape and play a crucial role in addressing some of the world’s most pressing challenges. According to a recent study […]
Brand Positioning: Setting Your Business Apart from the Competition
In today’s hypercompetitive business landscape, standing out from the crowd is essential for success. Brand positioning, the art of carving a distinct identity for your business in the minds of consumers, has never been more crucial. With countless options available to consumers and constantly evolving market dynamics, a well-defined brand position can be the […]
Revolutionizing Entertainment Marketing: The Impact of AI in the Barbie Movie Campaign
The marketing of movies has evolved significantly over the years with the advent of new technologies and strategies. One such technology that has made a significant impact is artificial intelligence (AI). The marketing world has witnessed a seismic shift with the advent of Artificial Intelligence (AI), and its influence continues reverberating across various industries. […]
Marketing to Gen Z: Tips and Strategies for Digital Success
In marketing, understanding and effectively connecting with the newest generation of consumers, Generation Z (Gen Z), is essential for brands looking to thrive in the ever-evolving marketplace. Born between the mid-1990s and early 2010s, Gen Z represents a unique and digitally native cohort that demands personalized, authentic, and socially conscious experiences. If your target […]
As a business owner, is SEO worth the investment?
As a business owner in today’s competitive landscape, you are bombarded with marketing strategies and investment opportunities. Amidst this array of options, Search Engine Optimization (SEO) stands out as a foundational and efficient way to elevate your business. In this comprehensive blog post, we will delve into the undeniable value of SEO for business owners. […]
Struggling to Generate Leads? Here’s What You Need to Know
You probably know what lead generation is about but do not know how to go about it, or you have tried generating leads for your business, and it hasn’t been going well for you, or the worst-case scenario, you do not know what lead generation is about, and you have a business. Then we […]
