Influencer Collaborations: Leveraging PR to Amplify Your Brand’s Reach
Brands, whether big or small, continually seek innovative strategies to elevate their presence and...
How to Use Storytelling Techniques in Copywriting as a Professional Copywriter
Storytelling is not just confined to novels and movies; it is a potent tool that can elevate the...
Amplifying Social Impact: Leveraging Purposeful Partnerships in Marketing Campaigns
Did you know that the traditional demarcation between nonprofits and for-profit organizations has...
Brand Positioning: Setting Your Business Apart from the Competition
In today’s hypercompetitive business landscape, standing out from the crowd is essential for...
Revolutionizing Entertainment Marketing: The Impact of AI in the Barbie Movie Campaign
The marketing of movies has evolved significantly over the years with the advent of new technologies...
Marketing to Gen Z: Tips and Strategies for Digital Success
In marketing, understanding and effectively connecting with the newest generation of consumers...
As a business owner, is SEO worth the investment?
As a business owner in today’s competitive landscape, you are bombarded with marketing...
The Power of Keyword Research: Driving Organic Traffic
Keyword research is the foundation of successful Search Engine Optimization (SEO) strategies. By...
Optimizing Your Website for Voice Search
As voice assistants like Siri, Alexa, and Google Assistant continue to gain popularity, voice search...
The Nevada Women’s Film Festival 2023: A Grand Celebration of Cinematic Brilliance
The Nevada Women’s Film Festival, hosted by Women in Film Nevada, is an exceptional platform...
The Power of Purposeful Partnerships: How Collaborations Can Elevate Your Business
Purposeful partnerships can move businesses to new heights, allowing them to tap into new markets...
Exploring the Importance of Media Pitches for Brands and Influencers in PR
In today’s digital age, where social media and online platforms dominate the marketing...
Harnessing the Power of Storytelling for Effective PR Campaigns
Public relations (PR) is where businesses aim to draw attention and make a strong impact...
Leveraging User-Generated Content in Your Marketing Strategy
Brands continually seek innovative ways to engage with their audience and build authentic...
Crisis Management in the Digital Age
Public relation is an integral aspect that every small business inevitably encounters. Whether...
5 Evolving Trends in Consumer Behavior to Know
Consumer behavior constantly evolves, and marketers must stay up-to-date with the latest trends to...
Should Businesses Follow Ethical Guidelines for AI Use? The PR Council Says ‘Yes’
Artificial intelligence is revolutionizing the communication between businesses and their customers...
Nonprofit Marketing – How to Stand Out and Drive Donations
Addressing societal issues and positively impacting communities is at the heart of what...
What Are AI Influencers?
Social media has become an integral part of our lives in today’s digital age. People of all...
How to Create a Winning Content Strategy
Content marketing has become an increasingly important aspect of digital marketing in recent years...
Event Marketing Strategies: How to Plan and Promote Successful Events
Hosting events can be an excellent way to promote your brand, generate leads, and build...
Alter New Media – Powering Outer Edge LA’s Media and Community Relationships
Alter New Media has been making waves in the media and marketing industry with its innovative...
The Benefits of Video Marketing: How to Create Engaging Video Content for Your Business
Video marketing has become an essential component of any successful digital marketing strategy. It...
How to Use Customer Data to Improve Engagement and Drive Sales
In today’s digital age, personalization is becoming increasingly important in marketing...
Benefits of a PR Strategy for a Business
In today’s fast-paced and competitive business world, having a solid PR (public relations)...
The Role of Micro-Influencers in Influencer Marketing
Influencer marketing has become a ubiquitous part of the marketing landscape nowadays. Brands...
Is Earned Media More Credible Than Advertising?
Earned media and advertising are the most common mediums used to reach and influence audiences...
How to Leverage Artificial Intelligence in Marketing
Artificial intelligence has been reshaping the landscape of digital marketing in recent years. AI...
How to Do a Competitive Analysis in Digital Marketing
weaknesses of your competitors to identify opportunities and threats for your business. By...
Social Media Marketing: What to Expect in 2023
The social media landscape is constantly evolving and representing exciting opportunities for...
5 Ways Influencer Marketing Can Be Beneficial For Crisis Management
PR crisis is an entrepreneur’s biggest nightmare. Negative stories can damage your brand...
Why Newsletters Are an Effective Way to Boost Your Business
A newsletter is a digital publication containing valuable information about a business’s...
Three challenges that small businesses face on social media and their solutions
Social media is an integral part of any business’s digital marketing plan. Nevertheless, 93%...
New Google Ads Performance Max features to implement in your holidays campaign
Are you in the process of planning and executing your Google Ads holiday strategy? Well, you heard...
5 Influencers Making a Difference with their Platforms
Ever since the evolution of social media, so many contributors have established a strong following...
3 Out of the Box Marketing Strategies
Many articles are published online dedicated to growing your small business with the help of digital...
Digital Marketing to Enhance Brand Awareness
In today’s digital marketing, brand awareness is key. Every day marketers work with clients to...
5 Reasons Why you should Outsource Digital Marketing
It is not easy to manage digital marketing. It requires a lot of time and effort to keep up with the...
Why Digital Marketing is Important For Your Business
Introduction The pandemic fast-tracked our digital dependency, digital marketing also took off, and...
The Complete Guide to Digital Marketing
Introduction Digital marketing is a powerful tool companies can use to promote products and...
Top 30 Los Angeles web development agencies.
Alter New Media Ranked As Top 30 Web Design Agencies in Los Angeles. We want to thank Design...
Get the Leads you want through the Latest Methodologies. Here are 10 Tips for better Outreach and better Connection with your Audience.
Get a Clue🔍: Lead generation with the right content doesn’t have to be difficult. 🔍 The types of...
Top 10 Pandemic Pivots for 2021
2020 sure has been a challenging year for business owners! In today’s marketplace...
LVL Up Expo 2020 in Las Vegas
Violent video games and their effects on the youth has been an ongoing debate. At this year’s LVL UP...
Interview with Steven Tan of On Point by Taito Games
How has social media influenced your product? Social media is one of the best representations of...
CLEXACON, THE LARGEST MEDIA AND ENTERTAINMENT CONVENTION FOR LGBTQ+ WOMEN, TRANS AND NON-BINARY FANS AND CREATORS IN THE WORLD, RETURNS TO LAS VEGAS FOR ITS FOURTH YEAR
Las Vegas, NV – Continuing its commitment to lead the push for diversity, equality, and...
Top 5 Hacks for Successful Startup Marketing
Startups have changed traditional marketing by innovating and creating creative new ideas and...
Benefits of Building an Online Community
In this digital age of bots and automation, it’s easy to overlook the human aspect of your marketing...
5 of the Best Digital Marketing Strategies for Startups
There’s nothing more exciting and challenging than starting your own business. However, the thrill...
What is IGTV? (+ 3 reasons why businesses should be on it)
Everywhere you turn, social platforms are amplifying their video strategy, and with good reason:...
Instagram updates you need to know about in 2019
There is just no stopping Instagram. It went from simply being a photo-sharing app to a ubiquitous...
Top Influencer Trends for 2019
Influencer marketing has come a long way from its early days. What marketers once dismissed as a...
Top Instagram marketing trends you should adapt in 2019
Instagram is one of the most popular social channels in the world today; it is also one of the most...