Top 30 Los Angeles web development agencies.

 

Alter New Media Ranked As Top 30 Web Design Agencies in Los Angeles.

We want to thank Design Rush for featuring us in their Top 30 Web Development Agencies. To get more information and the rest of the top 30 agencies in LA, please click HERE!

Get the Leads you want through the Latest Methodologies. Here are 10 Tips for better Outreach and better Connection with your Audience.

Get a Clue🔍: Lead generation with the right content doesn’t have to be difficult.

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The types of content that can spark a direct message should produce emotion in the reader, pique their interest, and include a call to action.
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Your audience is looking for a deeper connection. If you’re an influencer, the audience is influenced by your lifestyle, engaging conversations, authenticity, and the products you use. Brand partnerships and nonprofit partnerships are essential for an influencer’s success in scale their following and monetization.
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If you’re a brand, your audience wants to know why your product or service is beneficial to them, what you’re doing for communities, authenticity rather than performative actions. Partnerships with influencers and nonprofits are essential for reaching your ideal customers and taking real action for causes you genuinely care about and are aligned with your mission.
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These are a few mistakes you want to avoid as an influencer or brand on social media.
1. Content that doesn’t include a caption or short microblog.
2. Abrasive content that doesn’t inspire but is a complete downer instead.
3. Low-resolution photos that won’t help the platform better place your content in front of your audience.
4. Not crediting reshares on your feed.
5. No bio and no bio link. Link tree is the best!
6. Not commenting back to comments on your content. People want engagement but have a tendency not to engage.
6. Not making use of following niche-specific hashtags and engaging with the posts under those hashtags.
7. Too long captions can bore your audience, or the content can be perceived as compelling. Try to mix it up.
8. Learn and adapt to the changes made on your social media channels.
9. Engage with your followers to create value-driven membership communities for them to join, referral opportunities, giveaways, contests, interactives, and subscription services to maintain a solid relationship with your customers.
10. Hire a full-service marketing agency like @alternewmedia to do your marketing strategy, publicity, influencer marketing, consulting, and, if needed, a brand strategy to find your aesthetic and voice.
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Top 10 Pandemic Pivots for 2021

 

 

2020 sure has been a challenging year for business owners! In today’s marketplace, businesses are becoming more competitive and creative as a necessity for their survival. The recent uptick in coronavirus cases has caused uncertainty in people’s minds and the marketplace. Due to limited capacity, cut hours at work, job losses, and people scaling back in general, it can be challenging for businesses to reach new heights and scale as they would in normal times.  2021 is around the corner, and now is an excellent time to start investigating ways to improve your startup or business and get through these difficult times. 

A computer sitting on top of a well oraganized desk. The computer screen displays the words "2021?"

How will your business or startup function in 2021?

We shed light on some ways businesses can pivot during this crisis and improve going into 2021. 

 

    1. Going Digital. When you go digital you remove the cost of renting a commercial space. Your business can utilize the power of the internet to make sales. It is also advisable to find a low-cost delivery service to help you scale your business and send off products to your customers who are not walking in to your physical space as foot traffic slows down. 
    2. Offer your services to the community. Right now many communities are negatively impacted by the virus and they are suffering greatly from job losses, and enduring the pervasive illness. If you’re in the restaurant industry offer meals to essential workers and individuals in the medical field. 
    3.   Hold Promotions. A contest is an excellent way to capture emails, build brand awareness, and create brand loyalty. A promotional contest can give prospective consumers an opportunity to sample your product or service and your existing customer base gets an opportunity to engage with a product or service from you that they already know and love. 
    4. Compliance. Be sure to cover your P’s and Q’s dot your I’s and cross your T’s. Transparency about the measures and protocols you are taking during the pandemic is very important. You will want to inform the audience about how you are staying safer and let them know that your brand is aware and observant.  
    5. Connect with a Mentor. Join a nonprofit organization that assists startups and business owners with advice on growth and pivoting during times of crisis. Mentors can help guide you through the process of getting financial assistance, networking, and obtaining new leads. In these unprecedented times, ask for help. 
    6. Stay abreast of the current events. You will want to know the current trends and status quo around the world when it comes to the pandemic, stock market, and real estate trends. 
    7. Innovation. You can change your product or service in accordance with what your target market is looking for during these times. Conduct surveys about their interaction with your product or service and conduct surveys about their individual needs and preferences.
    8. Virtual Events. A virtual event is a great way to connect with your niche specific audience or connect with new audiences. An easy way to connect with new audiences is to have the virtual events hosted by notable influencers related to your niche. These influencers will bring their audience members to your brand. Virtual events can be interactive and replace traditional conferences and conventions. You can connect with your customers, clientele, investors, influencers, and prospects in a safer setting and without all of the overhead costs associated with an in-person event. 
    9. Scale, scale, scale. When you pivot your business to be more immersed in the online world you can connect with customers from all over the country, if not all over the world. Join online marketplaces that would allow you to sell your products or services and reach new customers. Fulfillment should be done on a contractual basis with a delivery service. Delegate tasks in less expensive markets. This can be done by using a virtual assistant, shipping products directly from your own home, and working with fulfillment centers in less expensive parts of the nation or the world. Help make the experience for consumers easier when they shop for your product online. Make sure to create experiences that rival that of the competition.
    10. Marketing Strategy. You will want to have a defined marketing strategy that helps your business or startup navigate the coronavirus pandemic and Covid-19. The most effective marketing strategy will provide direction on relevant social media channels, how to leverage influencer marketing, how to leverage publicity, outreach, email marketing, lead magnets, demographics, psychographics, and relevant hashtags. An hour-long consultation can help you assess your goals and objectives and put a plan into action. Contact Alter New Media for your marketing strategy needs. We offer a 30-35 page marketing strategy document and hour-long consultations with our CEO, Nadya Rousseau. To date, we have serviced over 450 customers and clients worldwide. 

Conversions in what may seem like scarcity is pivotal. Pivoting your business is pivotal. When you make some simple inexpensive changes, ask for assistance, innovate, and get customer feedback, the transformation of your business or startup during the pandemic can help your business not only survive but thrive. Listen to the advice of others, take low risks when it comes to business endeavors, and expect high returns. Invest wisely, be optimistic, and be certain to have a scalable operation that lasts well past any tumultuous times.

LVL Up Expo 2020 in Las Vegas

Violent video games and their effects on the youth has been an ongoing debate. At this year’s LVL UP Expo held in February, gamers were invited to participate in a non-violent target shooting game entitled On Point. Participants were expected to score high points for shooting at targets in a target practice setting.No humans or animals are depicted and there are only targets to be shot at. There is a disclaimer that forbids gamers from aiming the gun at one another. On Point held the tournament Saturday and Sunday of the three day long video game, cosplay, and comic convention. The winner of the contest received a $1000 gift card. We spoke with Steve Tan about On Point’s influences, experiential marketing, and the safe non- violent gaming experience. In the advent of the coronavirus gaming is a great pastime while in quarantine. In times of a pandemic nonviolent skill growing gaming is a great way to spend one’s time. You can read our interview with Steve Tan here:

Steve Tan Interview

Steve Tan and the winners of the On Point gaming tournament held at LVL Up Expo.

The LVL Up Expo was held at the Las Vegas Convention Center February 21st through the 23rd.The Las Vegas Convention Center (LVCC) is an impressive 1,940,631 sq ft exhibit space, complete with eateries and vending machines. At this year’s LVL Up Expo there were many vendor booths selling trinkets, comics, manga, video game memorabilia, and collectibles from all sorts of fandoms. There was much in the realm of entertainment replete with live shows, cosplay contests, tournaments with commentary, and celebrity guest panels. Versus pro wrestling was there giving it there all for their fans, comic booths, and tons of fandom from many universes. There was truly something for everyone at any age to do at this expo. Many new and incredible products and spaces were unveiled at the LVL UP Expo This year.

Tuscan Highlands showed off their promoted their amazingly luxe residential resort community. This resort is Las Vegas style, amenities include a 10,000 square foot Esports arena with an onsite restaurant and lounge, and a 12,500+ square foot health club facility, and more.

Tuscan Highlands Residential Resort Community

We had the pleasure of speaking with representatives at Critical Comics, this is a wonderful organization local to Las Vegas, started by Tia Golden and Jason Golden, the organization is dedicated to bringing joy to children in hospitals, and sends volunteers dressed up as their favorite comic book character or superhero. They deliver comic books to kids and as a form of escapism for children experiencing hospital life.

Critical Care Comics Cosplayers

One of the vendors Manga De Japanese, came all the way from Japan to the expo to promote their Japanese language learning program. Manga De Japanese encourages Japanese language learning through manga and cultural exchange, encouraging people to learn the Japanese language through a pastime they already love.

Content creator, Playboy Playmate, cosplayer, and Twitch partnered gamer Holly Wolf did an informative talk and ended with an informative Q and A. Holly provided her audience and fans with information about being a successful content creator, and how to reach success with Twitch. She also discussed her career, juggling her personal life, and being a social influencer. She was happy to answer questions to the audience and we have an exclusive interview with Holly that you can view on the Nadya’s Entrepreneurial Corner YouTube channel, and yes Holly has a Patreon, OnlyFans and you can access digital downloads.

Links and social media:
Taito Games On Point: www.taito.co.jp/en/shironeko_nazo/mirror
@lvlupexpo
@tuscanhighlands
@criticalcarecomics
@mangadejapanese
@hollywolf

Interview with Steven Tan of On Point by Taito Games

How has social media influenced your product?

Social media is one of the best representations of life mimicking art. We draw a huge amount of inspiration from posts, comments, trending hashtags and other interactions. We also have a very loyal and growing fan-base and because of this, we are able to talk directly to our end consumers and draw inspiration for ways to not only improve our existing lineup but also invent the new games of the future. This one-to-one connection is one of our greatest assets.

Is there an influencer you are working with right now you’d like us to know about?

We work with a lot of influencers and media to get the word out about our products. We can’t choose just one, we love them all. Although the Stormtroopers who made an impromptu stop at our On Point esports competition at LVLUP was a highlight for sure.

What does experiential marketing mean to you? and how has it helped you reach your target audience?

Esports is by far one of the greatest avenues for experiential marketing. There is no better way to share the passion, attention to detail and unbound creativity of a new game than to have hoards of game enthusiasts not only play our games for the first time but compete for a tournament title. We see the opportunities to take our esports experiences to the next level as endless, so be sure to check us out at our upcoming shows.

How is On Point a safe non-violent game even with its focus on shooting?

We have a bunch of safety features that limit the possibility for someone to get injured, but above all that On Point is really just a modern throwback to Nintendo’s Duck Hunt. It is about the competition of who has the best aim, the fastest reflexes and the ability to track a moving object. We do not use real-world scenarios in our game and we really push the player to focus on mastering their timing and precision. The world’s most industry-defining arcade games from Dance, Dance Revolution to Whack-a-Mole all focus on those same core skills.

To read more about your LVL Up Expo 2020 Adventures click here: LVL UP Expo 2020

Visit their website here: www.taito.co.jp/en/shironeko_nazo/mirror

CLEXACON, THE LARGEST MEDIA AND ENTERTAINMENT CONVENTION FOR LGBTQ+ WOMEN, TRANS AND NON-BINARY FANS AND CREATORS IN THE WORLD, RETURNS TO LAS VEGAS FOR ITS FOURTH YEAR

Las Vegas, NV – Continuing its commitment to lead the push for diversity, equality, and inclusion of quality LGBTQ+ content in entertainment, ClexaCon is returning to Las Vegas for its fourth consecutive year.

Taking place April 16-19 at The Tropicana Hotel, ClexaCon – the largest multi-fandom event for LGBTQ+ women, gender non-conforming individuals & allies – will celebrate the illustrious individuals who make the entertainment industry’s progressive and prolific LGBTQ+ community so powerful and diverse with a packed program of panels, meet and greets, celebrity autographs and photographs, and workshops from an elite community of LGBTQ+ game-changers, industry tastemakers, media influencers, and actors.

LGBTQ+ representation continues to matter and more so now than ever before. This is why the Con continues to provide educational resources for the community to aid in the push for better and equal representation. Its goal is to teach and motivate more LGBTQ+ individuals to participate in creating stories that actually reflect America’s evolving cultural landscape.

According to GLAAD 2019 report, LGBTQ representation in films is up, but less diverse.

ClexaCon is hoping to actively be a pioneer in the movement to challenge the tropes and champion lesbian, bisexual and queer women and gender nonconforming individuals behind and in front of the camera. The con hopes to drive the conversation on how to move into and adapt to a more inclusive entertainment future.

“We believe that it is vital to support and nurture LGBTQ+ women and non-binary creators so that they are able to write authentic stories and push for better representation in all aspects of the entertainment industry moving forward,” said Danielle Jablonski, one of ClexaCon’s co-directors and producers.

Leading by example, ClexaCon’s core team is made up of a diverse group of LGBTQ+ people including queer, lesbian, bisexual, trans and non-binary team members.

More than 50% of the featured guests and the vast majority of speakers at the convention identify as LGBTQ+.

Some of the key panels are zooming in on topics such as:

• LGBTQ+ actors playing LGBTQ+ roles
• transgender representation
• bisexual representation
• queer people of color representation
• improving representation in front of and behind the camera
• supporting LGBTQ+ content creators to tell our stories

ClexaCon 2020 has assembled one of its most eclectic, stellar and diverse roster including L Word icons from the original series and from The L Word: Generation Q, with a reunion of original cast members Kate Moennig (The L Word, Ray Donavon), Leisha Hailey (The L Word) and Sarah Shahi (The L Word, Person of Interest) for the first time at a U.S. convention. Other guests include Amy Acker (The Gifted, Person of Interest), Amber Benson (Buffy The Vampire Slayer), Felicia Day (Buffy the Vampire Slayer, Supernatural, The Guild), Jaime Murray (Warehouse 13, Spartacus), Jes Macallan (Legends of Tomorrow), Maisie Richardson-Sellers (Legends of Tomorrow), Janet Varney (Legend of Korra), Lyrika Ocano (Marvel’s Runaways), among many others.

About half of these featured guests this year are attending ClexaCon for the first time, bringing fresh perspectives and experiences to the conversation about LGBTQ+ representation.

Also new this year is the addition of a music showcase with several featured LGBTQ+ musicians, a cabaret event featuring LGBTQ+ performers and Karaoke. These events join an already stacked schedule that includes a full film festival, a burlesque show, a pool party and late-night parties. ClexaCon will also be donating a portion of the proceeds from the annual event, Cocktails for a Change, to LGBTQ non-profits The Victory Fund Alliance and Project Q, as well as WIRES Australia.

ClexaCon 2020 promises to be a Con like nothing we’ve ever seen before rallying together actors, directors, producers, writers, comic book illustrators, visual artists, academics and fans from around the U.S. and the world to celebrate the best of LGBTQ+ TV and film and discuss how to improve representation across all media platforms.

For more information go to www.ClexaCon.com

Top 5 Hacks for Successful Startup Marketing

Starting your own business takes effort, determination, and hard work. The idea of launching and growing your own enterprise is definitely a fascinating and fulfilling journey. However, with so many hungry entrepreneurs and innovators launching their own businesses these days, standing out has never been harder.

Startups have changed traditional marketing by innovating and creating creative new ideas and rule-changing strategies to stand out. Startup marketing, also called growth hacking, is a marketing technique used to determine the most effective ways to grow a business. It involves out-of-the-box thinking that, if effectively executed, increases brand awareness, grows a massive audience, and gains revenue.

Here are the top 5 startup marketing hacks to grow your audience and  will make you a “unicorn”:

Free Offers Encourage Buyers

Everybody loves free products! You can provide a gift with every product you sell, give a limited-time discount, hold a “Buy 1 take 1” promo, or a free shipping deal. This will encourage people to buy your product. Influencers with more than 50,000 viewers can also help you reach your target followers and turn them into buyers. Give free trials, services, or samples to your chosen influencers to align with your product’s values and ask them for a review.

Collaborate with other Brands

Partnering with a company can help your brand create noise, gain visibility and expand connections. Co-marketing with the right partner is an effective growth hacking strategy that creates a  social media buzz and allows for the acquisition of relevant organic traffic. If you have strong relationships with other entrepreneurs and collaborate with them, you can reach thousands of potential buyers, and it could generate additional sales.

Run Social Media Contests to Skyrocket Growth

Host a contest for your customers and spread the word! Be creative and come up with a prize that is related to your business and excites your audience. Give them something worth sharing over and over again. Have part of the rules of the contest to include following your social media accounts or subscribing to your e-mail newsletter.

Get Viral and Show Off

In this connected world, you should take advantage of the social networking sites, such as Facebook, Instagram, Twitter, and YouTube. These channels will help you generate massive traffic and conversions. Great content and strategically engaging with your target market is the perfect formula for going viral. Create a groundbreaking promotional video with a unique angle or a clever relatable meme.

Offering Perks in Exchange for Referrals

Referral programs with rewards is a simple and the most sustainable approach that yields incredible results. According to a  Nielsen research report, 92% of people trust personal recommendations rather than other forms of advertising. Referrals with perks are a great way to spur growth as it allows consumers promote your products for you.  Make sure to make it easy for consumers to share your products with others. One way to do this is to create a simple link or online code that can be shared can do the trick!

 

Are you ready to try these hacks? It pays off to try new hacks that suit your business goals. In a competitive environment, trends change constantly. Always strive for innovation and growth. Monitor how each strategy affects the growth metrics and continue to refine startup marketing methods and tactics in order to transform your startup into the “unicorn” of your niche and dominate the marketplace. Alter New Media specializes in innovative ways to connect with customers and facilitating growth via our marketing strategies. Send us a message at info@alternewmedia.com.

Benefits of Building an Online Community

In this digital age of bots and automation, it’s easy to overlook the human aspect of your marketing efforts. This is a wasted opportunity, especially since customers do not purchase based on an algorithm or advertisements; they make purchases based on emotion.

Building an online community can be a way of injecting a human side to your brand, amidst automation and impersonality. An online community differs from the audience, in the way that both the brand and its customer are engaged in a conversation, rather than just an audience, or where the customer just listens to what the brand has to say, which is both one-sided..

Building an online community takes time, and may seem like a daunting task, but here are a few good reasons why you should do it:

Your community becomes a resource

An online community can become a place for your customers to find information and get advice either from you, or the other members of the community. At the same time, as the business owner or community manager, you’ll glean valuable insights from engagement with your customers which you won’t be able to get from surveys and market research alone.

 

Makes customers more dedicated

Building an online community makes customers more dedicated, which increases customer retention. According to a customer acquisition study by Hubspot, it’s at least 5 to 25 times more expensive to acquire a new customer than to retain an old one. Another study found that increasing customer retention by just 5% can increase profits by 25% to 95%. Double win!

When customers find the brand that works best for them, they will be less likely to leave them. They will be insensitive to price changes, and resist buying from competitors even if they can afford it. Additionally, when community members are connected to your brand and the community around it, it creates a switching barrier.

A switching barrier is an obstacle that customers have when they switch from one product or service to another. These usually come in the form of monetary costs, but can also be in the form of psychological, effort- or time-based opportunity costs. For instance, WordPress may be free to use, but it does not have customer support. The thriving online community that helps each other out is part of the reason why it’s difficult for users to switch to another content management system.

 

Removes sole dependency on ads

When you have an engaged community, you don’t have to solely create ads to push people to visit your website or social media pages because they will come naturally to you. When they like your content, what you bring to the table and more importantly, how you make them feel, they will put their trust in you, especially when they see that your community represents the values of your brand.

 

Your customers become your brand advocates

It goes without saying that producing a good product or service goes hand-in-hand with cultivating an engaged online community. When you have both a good product or service and an engaged online community, customers see that you consistently produce quality output because you’re open to listening to feedback, this inspires loyalty.

Customer loyalty is invaluable. Not only will your loyal customers spend twice as much as regular customers, but also spread the word about your business, and word of mouth marketing is still very effective. In fact, it is the most trusted form of marketing, as 92% of people would trust recommendations from friends and family over any type of advertising. Additionally, 74% of consumers identify word of mouth as a key influencer in their purchasing decisions.

 

How to Build an Online Community

There are different ways to start building your online community. You can start by engaging the audiences in your social channels, creating a mission statement for your brand, starting a rewards program and even getting into cause marketing.

The top brands know that with so many different businesses sprouting up left and right, they cannot differentiate based on product quality, price or advertising like before because there is always going to be another brand with more resources or is better at what they do. Cultivating an online community is the solution that can set them apart and they cannot be replicated by their competition.

Interested in starting your own online community? Alter New Media specializes in social media strategy and management, as well as cause marketing and purposeful partnerships, and purposeful PR–just some of the many strategies we can assist you with to start your own online community. Send us a message at info@alternewmedia.com.

5 of the Best Digital Marketing Strategies for Startups

There’s nothing more exciting and challenging than starting your own business. However, the thrill of getting your idea out there and possibly earning from it is leveled out by the pressure of ensuring it doesn’t fail. After all, there are thousands of other already-established businesses, and new ones trying to enter the game daily.

As a new entrepreneur, one way to guarantee that your business does not fail is to see to it that you have people willing to purchase your products and services, and that’s where marketing comes in. Marketing is essential for all businesses, but more so for startups.

According to a recent poll, founders of failed startups admitted that poor marketing was a top reason for their startup’s failure. Some startups even have a disadvantage, as marketing usually takes a backseat when it comes to limited budgeting capital. However, with the existence of the digital space, there’s no reason not to be able to reach your customers since digital offers an affordable, quick and targeted way to market products. All your marketing campaign needs to succeed are the right strategies. Here are some types of marketing strategies that startups use.

 

Search Engine Optimization (SEO)

Websites are a must for every business, and sites cannot afford not to use search engine optimization. With so many websites in a given niche, just building one isn’t going to cut it; you have to get word about your site out and let search engines be able to find you.

Majority of small business owners believe that a search engine optimized website can bring more traffic and revenue to their businesses. Showing up organically on the search engine pages is undoubtedly one of the cheapest ways to market and bring in traffic to your site. It also builds trust. If customers see that your website ranks high in the search results, it leaves a positive impression on potential customers that you are a reputable company.

SEO is especially important if you have an e-commerce site. Aim to rank for keywords that are relevant to your site, since keyword stuffing can be penalized.

SEO involves many aspects–content, on- and off-page optimization, site architecture, and so forth. If you don’t know where to start, a reputable SEO company can help you.

 

Content Marketing

Content marketing is a must for both B2B and B2C businesses. Creating relevant content not only contributes to your SEO efforts but increases brand visibility, boosts brand awareness, builds credibility and authority, supports your social media efforts and positions you as a thought leader.

With an effective content marketing strategy, you can identify the correct modes of content creation at each stage of the buyer’s journey, which leads to higher conversion. A report found that businesses with blogs generate 126% more leads than their competitors without one.

A caveat? Remember that content marketing seldom offers quick results. As with SEO, it takes time before you start noticing effects, but the impact is long-lasting.

 

Email Marketing

Although there have been predictions on the death/decline of email marketing, businesses must continue to leverage this powerful marketing strategy. Email marketing is known to have the most significant ROI. Brands earn an average of $44 for every $1 spent on email marketing.

You can start collecting emails by asking website visitors to sign up for your newsletter or ask people for their email addresses in exchange for valuable lead magnets (guides, and case studies for example).

It’s not hard to succeed in email marketing, as long as you have a catchy, engaging subject line that will make the reader want to open the email and excellent email copy which includes a compelling call-to-action. It will also be pertinent to optimize for mobile and take a personalized approach to your emails by sending them to the specific customer segments they are apt for.

Remember not to keep sending your list adverts; it’s best to mix it up with informative and entertaining content.

 

Social Media Marketing

Social media has become a powerful marketing tool these days. With over 2 billion people in the world with an active social media account, social media is definitely where the people are.

According to a Social Media Examiner’s report, 89% of marketers indicated that their social media initiatives had generated increased exposure for their companies. Buffer supports this statistic, saying social media is the number 1 marketing strategy used by startups.

Benefits of social media marketing include increased exposure, lead generation, and customer engagement, which eventually leads to customer loyalty. Marketers that use social media also benefit from the targeting options it offers, so that campaigns reach the customers most likely to convert.

Although many people have found success in social media marketing, there are several more who have failed, and that is because these are the people that think that having a social media account is enough. However, social media has evolved throughout the years, and marketers must quickly keep up and aim to stay ahead of the pack.

How does one succeed in social media marketing? First, it is essential to create a social strategy, which involves creating a customer persona, targeting that customer persona, and determining what types of posts to publish, as well as the frequency of publishing. Second, it’s essential to choose the right social media channel. Choose the one where your customers are.

The beauty of social media marketing is that you can opt to do it in-house or outsource the functions to a reputable digital marketing agency.

 

Influencer Marketing

Influencer marketing is quickly catching on as a marketing strategy. 84% of marketers have said that they’re expecting to work with influencers in the next 12 months, and 94% have reported that they found influencer marketing effective, as it can generate up to 11 times more ROI than traditional marketing methods and costs less to implement. There’s no reason why startups shouldn’t adopt it.

If your startup targets younger consumers, especially millennials and Gen Z, you will significantly benefit from influencer marketing as these groups have become immune to more traditional marketing channels. Other than that, you will enjoy higher engagement because younger consumers believe in the authenticity of influencers. This authenticity will also help grow your brand by building trust and word-of-mouth.

What is IGTV? (+ 3 reasons why businesses should be on it)

iphone video

 

Everywhere you turn, social platforms are amplifying their video strategy, and with good reason: Statistics show that video is expected to make up 80% of all internet traffic by 2021. Currently, a third of online activity is spent watching video, and over half of that video content is viewed on our mobile phones.

Instagram, currently the third largest social network in the world in terms of user base, has been investing their resources into video. They started by allowing videos on Instagram posts, and eventually released Instagram Live and Instagram Stories.

Instagram’s posts, lives, and stories, allow users to post video content in varying lengths. For posts, users are allowed to post videos up to a minute in length, while on Instagram stories, Instagram’s own take on ephemeral content, only allows users to post 15-second clips. Instagram live is another story, in that it allows users to share live videos, which can eventually be converted into a series of Instagram stories. Instagram still wants to capture the market for longer-form content, thus Instagram TV (IGTV for short) was born.

What is IGTV?

IGTV is the platform’s answer to long-form video. On IGTV, content creators can make videos up to an hour long, but this feature is only available for verified accounts, or those with large followings. For everyone else, the limit is 10 minutes. The only difference from IGTV and other video channels such as YouTube or Facebook video, is that video content on IGTV is vertically-oriented ( in a 9:16 ratio).

IGTV was launched in June of 2018, and can be accessed via the Instagram app, or on the separate IGTV app. On the original Instagram app, you can see it as a “T.V.” icon in the top right, which will be highlighted if there is new content available. When you click on the icon, or access IGTV on the standalone app, a video feed plays automatically. Akin to a television, it has different channels organized according to the accounts you follow and interact with.

IGTV has the same functions of Instagram posts, users can like or comment on videos, and send videos to friends via a Direct Message. Something different about IGTV is that the swipe up call-to-actions are available for all users, unlike Stories, which only makes this feature available for those with business accounts with over 10,000 followers.

If your brand doesn’t have that many followers yet, it will benefit from IGTV.

Advantages of starting IGTV

IGTV has been around for less than a year, which makes it perfect for an early adapter. By being one of the first few users on the platform, you have the advantage of increased exposure and a headstart in building an audience within your niche.

Brands also benefit from increased engagement. According to Forrester, by being on Instagram’s original app alone you receive 10 times more engagement than Facebook, and a 84 times more engagement than on Twitter.

Additionally, you don’t need a whole video production to be on IGTV. Younger audiences, which are Instagram’s demographic tend to prefer amateur content to professional, polished content. Additionally, these users are more likely to follow people they don’t know, especially if the content is of quality.

IGTV videos can also be uploaded to Facebook Watch.

 

How to Get Started on IGTV

To get started on IGTV, you can either download the standalone app, or create your channel via Instagram. If you download the IGTV standalone app, you can automatically connect to your Instagram profile if you’re logged on. From there, click the gear icon in the top right corner and choose “Create Channel.”

When you’re ready to post a video, tap your avatar from the main IGTV page and click on the “+” in the right corner to select a video from your camera roll. Remember to add hashtags and link your video to external pages like your website and social channels before posting. The first frame becomes the video thumbnail.

Remember, videos should be in .mp4 format and you can upload videos up to 3.6GB in size.

 

Ideas for your IGTV content

  • Tutorials:  How-to videos to show your customers that can include how your products work, and or how to use them, or the availability of your services.
  • Product launches or releases: Gives customers access to something that would otherwise be exclusive, making them feel special because they are.
  • Interviews: With influential people in your business or niche, Q&As, and FAQ videos that can be  fun and informative.
  • Behind-the-scenes: To give your customers a glimpse into office culture or production.
  • Video series: This would require you to consistently create content, but gives viewers something to look forward to, drawing them in and making them loyal.

 

Best Practices

Now that you know what IGTV videos are, why you should include them in your social strategy and what type of content to post, here are some of the best practices to ensure that your efforts don’t go to waste:

  • Promote your Videos:  What good are IGTV videos if your audience doesn’t know about them? You can promote them on IG Stories, and in a post, even if you haven’t reached the prerequisite 10,000 followers, as well as your other channels.
  • Consistency is Key: Whether it’s branding or posting staying consistent is of the utmost importance. Consistent branding improves revenue by up to 23%,  its imperative to maintain a consistent posting schedule that is in line with when the audience views your content the most, this is to keep them engaged.
  • Choose the right length. Just because you can post lengthy videos, doesn’t mean you should! IGTV allows creators to see their metrics, including when people start losing interest. Use this as a guide for future videos.

Today, brands can be more interactive with their customers and prospective customers. Leveraging IGTV for consumers and brands is a powerful way to facilitate conversions. Businesses should be on IGTV because of the value it brings them. It is an innovative tool to provide the audience within your niche the behavioral directives necessary to fully engage with your brand. For support in constructing an IGTV strategy don’t hesitate to contact us.